Our Story

Your skin, first.

A good skincare routine doesn't start with cleansing. It starts with understanding: understanding your skin, understanding its needs, understanding what you're putting on it.

unbranded was born from this conviction: skincare should start with your skin, and only your skin.

Our mission is simple: to help you understand your skin, what you're putting on it, and why it works.

It all starts with the Skin Report™ and continues with highly concentrated, radically transparent formulations made with active ingredients of proven efficacy.

We make accessible what the cosmetic industry often hurries to hide: the role of ingredients, their concentration, their impact, and their cost. All of this because we are convinced that, deep down, in the privacy of our bathrooms, the value of a skincare product lies neither in its price nor in its logo, but in the sincere intention we put into understanding our skin and taking care of it.

Our manifesto.

We're unbranded

For skincare that starts with what's essential: your skin, not branding or a trend.

We're unfiltered

For radically transparent and unfiltered skincare with clinically validated active ingredients formulated at optimal and effective concentrations.
We're ungendered

For skincare designed for your skin: a skincare, skin health and prevention routine, far from gendered injunctions.

We're unwasteful

For skincare that is aware of its impact and strives for improvement: highly concentrated formulas, recycled glass, and a carbon footprint that is acknowledged and communicated. All proudly Made in France.

A note from our founder.

I am deeply convinced that skincare is one of the most sincere expressions of self-love.

In the privacy of our bathrooms, taking care of our skin begins with understanding: understanding our skin, understanding its needs, understanding what we provide it with.

It is from this conviction that unbranded was born. A brand that starts with the skin, and only the skin. Radically effective, concentrated, and transparent formulations that have nothing to hide.

unbranded is a manifesto for those who take care of their skin, morning and night, in the privacy of their bathroom. For those who know that, deep down, the value of a skincare product is not measured by the logo on its bottle, but by the sincere attention we give to our skin.

— Manel Mahmoudi

Skincare for those who want to understand.

Understanding your skin

With Skin Report™, a diagnosis that starts with your skin. Trained with the help of dermatologists, it analyzes over fifteen skin parameters to help you better understand its needs.
Understanding your formulas

Through radical transparency to better understand not only what you put on your skin, but also why you put it on.
Understanding the impact on the planet

Thanks to a life cycle analysis of your serum: from raw material extraction to its recycling, to understand its environmental footprint with complete transparency.
Understanding the Made in France approach

Thanks to a transparent Made in France approach, rooted in French cosmetic expertise, which allows you to understand where, how, and by whom your products are made.